A Fresh Look for A.Vogel

For generations the A.Vogel line of natural health products has been renowned for quality herbal preparations. Today, the same is true. Quality remains a core value of the A.Vogel brand. What has changed is the way the brand presents itself to the consumer. While the brand is still recognizable, the colours, images, logo and other elements of the packaging and communication material have been refreshed. The new look more closely reflects the following company values: fresh herbs, holism, fascination and nature.

The use of fresh herbs is a particularity of the brand. The majority of the products are made from fresh herbs and not of dried matter. The dominant use of the new green colour reflects this. It is closer to the green of healthy, living plants in their natural environment.

Alfred Vogel gained a great part of his knowledge of holistic healing directly from accurate observations of nature. Thus, the A.Vogel brand was developed directly from nature. Images on the new packaging demonstrate the fascination, purity and beauty of the plant world. Every new A.Vogel package is graced with images of fresh herbs bursting with health and vitality.

The design of the new A.Vogel logo and the arch are inspired of the “personality” of Alfred Vogel’s signature as well as the desire for the brand to exude freshness and vitality. The company’s values of fresh herbs and nature are conveyed by the botanical / floral shape of the logo. The arch conveys a sense of growth, progress and continuity. All of these elements come together in symbiosis to give a fresh, vibrant look to the A.Vogel brand. More...


		A Fresh Look for A.Vogel For generations the A.Vogel line of natural health products has been renowned for quality herbal preparations. Today, the same is true. Quality remains a core value of the A.Vogel brand. What has changed is the way the brand presents itself to the consumer. While the brand is still recognizable, the colours, images, logo and other elements of the packaging and communication material have been refreshed. The new look more closely reflects the following company values: fresh herbs, holism, fascination and nature. The use of fresh herbs is a particularity of the brand. The majority of the products are made from fresh herbs and not of dried matter. The dominant use of the new green colour reflects this. It is closer to the green of healthy, living plants in their natural environment. Alfred Vogel gained a great part of his knowledge of holistic healing directly from accurate observations of nature. Thus, the A.Vogel brand was developed directly from nature. Images on the new packaging demonstrate the fascination, purity and beauty of the plant world. Every new A.Vogel package is graced with images of fresh herbs bursting with health and vitality. The design of the new A.Vogel logo and the arch are inspired of the “personality” of Alfred Vogel’s signature as well as the desire for the brand to exude freshness and vitality. The company’s values of fresh herbs and nature are conveyed by the botanical / floral shape of the logo. The arch conveys a sense of growth, progress and continuity. All of these elements come together in symbiosis to give a fresh, vibrant look to the A.Vogel brand. More...